Wednesday, September 12, 2018
The world's first PlasticRoad is now open!
Can you imagine what it would be like to cycle a PlasticRoad bike path? On September 11, 2018, the imagination of inventors Anne Koudstaal and Simon Jorritsma of KWS gave birth to something very real: the world’s first PlasticRoad bicycle path – made of recycled plastic. The PlasticRoad – a collaboration between industry leaders KWS, Wavin and Total – was officially launched in the beautiful municipality of Zwolle, home to Wavin’s corporate headquarters
The Road to PlasticRoad
Anne Koudstaal and Simon Jorritsma (KWS) kicked off the event with "The Road to PlasticRoad" – a presentation of the road, from the first sketches in 2013 to the realization of the world's very first PlasticRoad bike path in the municipality of Zwolle, The Netherlands.
The partners conduct a “Show and Tell”Before everyone cycled to the location where the first PlasticRoad was unveiled, we presented a PlasticRoad module in front of Wavin's head office. Invited guests were curious to study the structure of the PlasticRoad. On the surface, it looks like any other bicycle path. Ahh, but the magic is in the part you do not see – the recycled plastic construction under the surface!
If you want to stay in the loop, you can sign up for the PlasticRoad Newsletter via www.wavin.com/PlasticRoad and receive a free 'The Road to PlasticRoad' White Paper.
Follow us on Facebook and stay tuned for more news about the launch of the next PlasticRoad in Giethoorn (Overijissel), later this Fall.
Will the roads of our future be built on the plastic waste of today?
The PlasticRoad bike path is the first step in the ongoing journey towards building sustainable roads. Today, we designed and built a bike path. And tomorrow? Well, the future looks bright for PlasticRoad. We look forward to taking the concept to the next level. The PlasticRoad consortium (KWS, Wavin and Total) are all delighted to collaborate with the municipality of Zwolle and the province of Overijssel – both of whom welcome the unique opportunity to test the technical and economic feasibility of this innovative pilot road project. Both Overijissel and Zwolle see the great potential in PlasticRoad – as a solution to the challenges of the future, as it pertains to the circular economy. The ability to see this concept through to practical realization is a dream come true for the PlasticRoad partners, but most especially the inventors of the PlasticRoad concept – Anne Koudstaal and Simon Jorritsma. And, as you can see from the photo below, the next generation seems to appreciate this sustainable innovation!
You can find photos of the event on the Wavin Group Facebook page.